Commonplace Books

Commonplace books (or commonplaces) are a way to compile knowledge, usually by writing information into books. They are used by readers, writers, students, and scholars as an aid for remembering useful concepts or facts they have learned. This is the place where I distill everything I read and learn into various topics.

Jobs to be Done

Customers are not interested in your solution. They are only interested in their problems. So what job is your product or service solving? How does it make your customers’ lives better? I want to learn more about this way of thinking about building products and services, that’s why I started a Jobs To Be Done Meetup here in Switzerland.


Where there is life, there is movement. It is part of our DNA, as that of every species. It is a basic need we all feel, like the one for food, water and sleep. Movement training is a crucial part of health, right up there with food and rest. Yet, somehow, movement didn’t make into countless aspects of modern daily life, especially in the western world.

On Designing and Writing Software

This is where I try to capture everything that I’ve learned about designing and writing software.